Dr. Lucilia Caramelo

Develop a cross-functional framework and communication plan for increasing awareness of iron deficiency among target audiences

Build up Science & Pharma division of Icon Worldwide through gaining new clients and accounts; advise on Social Media and Pharma 3.0 best practices

Concept and utilization of new marketing and media to support leading brains event; oversee event on location

Planning, developing and managing the information of the Group Roche corporate Website, with focus on Science. Development and deployment of Social Media corporate activities

Planning and execution of Rare Disease Day in Switzerland, including the Swiss Vision Symposium coordination and Speaker Management. Set up and content management of social medial outlets, with focus on blogging

Planning and execution of large scale global company-sponsored scientific events, with focus on speaker training and management, as well as scientific program development and implementation

Marketing & communications strategic planning and execution, integrating electronic and print outlets. Managed the development and implementation of new Global Corporate Identity System as a result of brand consolidation and Corporate repositioning

Assist external and internal customers for technical and scientific consults. Handling of quality and technical complaints, including their escalation and resolution.

Teacher of classes up to 24 students of Biology (10th and 11th grade), Life and Earth Sciences (10th grade), Basic Notions of Health (9th grade).

Marketing, Sales, Branding, Communications

Protein purification and characterization, pulp and paper industry