Luis Carlos Rodriguez

Leading change into a very traditional business and heterogenious distributed decision making organization, while working towards adopting best practices in commoditiy trading and using the most modern and best suitable IT tools available.

Driving the identification of the key requirements for the digitalization of the worldwide operations of a remarkably diverse and diversified coffee processing, export and import set of companies. Definition of software requirements from the business perspective, with focus and emphasis on the possible homogenization and standardization of disparate set-ups. Detailed and thorough study and selection of CTRM solutions.

Active partnering with the decision makers of operative processing, export and import coffee trading companies around the world. Sharing own expertise gained over more than twelve year as top manager of coffee processing and export trading operations, as well as insights gained from deep understanding and analysis of all operations worldwide while being financial controller and leader of business improvement projects.

Leading a expert team of coffee professionals into a different business approach while navigating two sided cultural differences. General management of full scope of functions in a processing and export coffee operation, including but not limited to sourcing, processing, logistics and risk management.