MEHMET ALİ GÜMÜŞ

- Leadership in product development and marketing strategy for large and small commercial companies. - Catalogued approximately 20 award-winning campaigns bi-weekly, boosting motivation across sales and product development, resulting in a 50% increase in annual sales. - Drafted valuable educational content through blogs and interactive webinars - Employed AI-driven analytics to assess campaign effectiveness, - Produced detailed reports on market trends and customer behavior,

-Led the branch’s daily operations, overseeing investment and financial services teams for personal customers while fostering collaboration with other business units. - Achieved a 15% reduction in loan default rates through rigorous monitoring of credit applicationsand rationalized approval processes, formulating actionable insights using data analytics for optimaldecision-making. -Ranked in the top 100 out of 1,000 branches in the first year as Branch Manager.

- Directed consultancy and portfolio management services for a diverse clients of 100 small to medium-sized businesses, ensuring tailored financial solutions that optimized client satisfaction ratings by over 30% during the engagement period. - Amplified deposit growth from $10 million to around $30 million during a 4-year tenure through strategic cross-selling initiatives, ensuring alignment between product offerings and customer needs.

- Leveraged detailed-oriented approach to create comprehensive reports on credit risk evaluations; delivered 50+ analyses over one fiscal year that identified critical areas of improvement within SME lending processes. - Compiled nearly 1,000 comprehensive credit assessment reports over a decade for medium to large enterprises, directly shaping the Bank's strategic approach toward lending and risk management protocols.