Mandy Sieben

Product management and development of the European line of Wrangler accessories i.e.: Analyzing KPI’s (e.g. sales, SKU performance, profitability) and competition, reporting, develop seasonal tactics, line planning, merchandising, design and supplier briefing, sourcing, following up sampling procedures, negotiating prices, presenting product lines to local sales teams.

project assistance of ATL and BTL marketing projects such as: sales catalogue and line book development, organization of line selection events and sales launches, cost benchmarking suppliers, organization of local promotion events, POS development, media-tracking.

international Marketing, Marketing research, Marketing Management, Strategic Marketing, Marketing communication and Sales Management, Management, cross cultural Management, financial Management, Management Accounting, Business Accounting, international Business, logistics, risk Management,