Marcin Sobek

Continuous support of CRM & Loyalty Management software sales processes on international markets. Business and technology consulting (loyalty, motivation, CRM, CI) for Comarch clients and prospects. CEMM implementation project management for large corporate clients. Training & coaching for Comarch Consulting and Sales Teams. Clinents include BP, Barclays Bank, Syngenta.

Coordination and operational management of multiple loyalty and incentive programs (B2B, B2C). Responsibility for developing new Department within the organization. Management of Team dedicated to implement and manage the programs for clients. Constant involvement in optimization of department processes and related software. Responsibility for program related consulting for services for the clients – business analysis, concept creation, development of program rules. Pepsi, McCain, Michelin, Bakoma.

Introduction of processes and technologies enabling development and mastering of CRM capabilities. Management of customer loyalty initiatives. Creation and execution of e-marketing strategies.

Consulting project management, change management, Business consulting in terms of customer experience management, CRM, customer loyalty strategy, reward programs. Technical consulting in terms of implementation of loyalty management platforms and CRM applications. Business processes development and optimisation.

Business consulting in terms of customer experience management, CRM, customer loyalty strategy, reward programs. Technical consulting in terms of implementation of loyalty management platforms and CRM applications. Business process development and optimisation.

Business consulting in terms of customer experience management, CRM, customer loyalty strategy, reward programs. Technical consulting in terms of implementation of loyalty management platforms and CRM applications. Business process development and optimisation.

Work as Business Solution Manager in order to develop new complex CRM product; responsible for cooperation with analytical software providers (SPSS, Statsoft, Oracle, KXEN). Reserch and development of Comarch Loyalty Management Solution in international environment

Work for Comarch SA daughter company. Leadership in a project aimed to customize Comarch Loyalty Management software to meet the US loyalty market requirements. Continuous cooperation with customers and leads (airline, financial and retail sectors)

Work as independent IT Sales Executive/Business Consultant responsible for West European, Australian, South-East Asian markets.

Work in self-founded photography-advertisement agency; responsible for marketing, customer acquisition, photo sessions, graphic design, printing.

Responsible for Polish IT market research, market data search and analysis, competition identification and analysis, promotional materials preparation.

Market Entry Strategies