Marco Cappuccini

- B2B marketing management: planning, implementation, order management of all POS materials; -Event management: planning and implementation of participation in trade fairs and sales events in Germany and abroad; responsibility for stand design/development, in close coordination with departmental management, design and general management; -Internal/external B2B communication: creation and dispatch of regular newsletters to opticians, sales representatives/distributors. -Assistance in product management.

- Strategic planning, check and success monitoring of investments supporting marketing activities with sales partners in Italy - Conception, planning and implementation of marketing campaigns and company events - Continuous optimization of investment funds and campaigns performance on the basis of KPIs - Cooperation with internal interfaces in sales, product management and marketing communication - Continuous optimization of product presentations (online/print) at retail partners

Agencies' support; Social Media Marketing; Translations German to Italian; Customers´ assistance; Payments and Customer rights.

Market research and copywriting

Creation and drafting of articles about several issues: politics and economy, personal emotions and experience; research of keywords and images useful to get more readers; public relations and interviews to find interesting topics for a young target.

Management of two family owned apartments in Berlin; tenants search and selection; ongoing site management; creation of ads for the accommodations.

- Content Quality Management Team Develop and execute concepts to increase the attractiveness of listings on Wimdu to the customer; definition of clear quality standards and implementation of processes to ensure compliance; - Research Team Identification of most attractive apartment owner leads for Wimdu. Market analysis to derive regional gaps in Wimdu portfolio; customer analysis to derive apartments with highest booking likelihood.

Creation of scripts for websites, of some landing pages and several headlines. Research of keywords useful to index a website on search engines.

Creation of contacts with local televisions; organization of public relations between the party press office and local televisions.

Drafting of press releases about the activities of the "Aprilia Nord District". Public Relations with the local press and local televisions.

Drafting of articles for local news, local politics and local culture. Drafting of press releases about the events organised by the Company.

Planning, coordination and organization of the cultural event "Coincidenze" at the Aprilia train station. Complete organization of the entire event with a team of three other persons, from conception to completion of the exhibition. Planning and creation of a short film to advertise the event on social media (here is the link: http://youtu.be/MCKK-cQMzpw )

Maintenance of public relations with clients; organization of some events from planning to realization (including Christmas 2009, Valentine's Day 2010 and Carnival 2010 at the biggest shopping mall in my city, "Aprilia 2").

Managing of a daily radio-program of two hours in which I commented on -even ironically- news about the world of music and entertainment industry in general. Leading the radio-news.

Drafting of articles for local news, local politics and local culture. Drafting of press releases about the events organised by the Company.

Coordination of a group of four people; research and drafting of reports to be released during the video presentation and information spaces; creation of a program about academic issues.

Drafting of articles for local news, local politics and local culture.

- Final grade: “Sehr gut - 99/100”. - Major topics: Brand building & Management; Artificial Intelligence in the work process; Digital Marketing (SEO, SEA, Google Analytics); Influencer Marketing; Performance measurement and budgeting; Data Driven Marketing; Legal framework conditions.