Mareike Hardt

Senior Consultant with a strong focus on Consumer Goods, Retail & Automotive driving independently digital customer experience, customer transformation & sales projects.

Consultant with a strong focus on Consumer Goods, Retail & Automotive driving digital customer experience, customer transformation & sales projects.

Leader of a consulting project in the ESB Student Consulting e.V. for a start-up in the home appliance industry. The responsibilities in the project included: - Leading a team of five consultant and regular contact with the client - Project management and coordination of all associated processes - Defining a target group and developing a communication strategy for entering the B2C market

Working Student in the Online Category Management Team at Bringmeister GmbH, the e-commerce business of the EDEKA Group. - Undertaking the entire process of the weekly product offers in the webshop - Assisting in product range reviews - Collaborating with the marketing team - Optimizing of processes in cooperation with other teams - Supporting the seasonal business

Six-month internship as Online Category Management Intern at Bringmeister GmbH, the e-commerce business of the EDEKA Group. - Undertaking the entire process of the weekly product offers in the webshop - Assisting in product range reviews - Collaborating with the marketing team - Optimizing of processes in cooperation with other teams - Creating a theme world as part of an own project

As a team, we implemented a project to perform a marketing campaign which included tasks such as: - Evaluating different marketing tools - Creating a marketing message - Elaborating of the chosen marketing tools (content and graphic) - Preparing a time schedule and performance measurements for the marketing campaign - Presenting the final campaign and results

S2M-group is a specialized Consulting and Lead Generation boutique firm, delivering Premium Sales and Marketing services to Software, IT & Financial Services industries across EMEA, APAC and LATAM. Our affiliates provide the following high value services: - Outbound Marketing: Lead Generation, Nurturing, B2B appointment setting - Inbound Marketing: Webinars/events, Social media, Lead tracking & scoring - Advisory and Sales: Audit/due diligence, Go-to-market strategy, Market research, Market entry

Work placement at a graphic design office • Obtained skills in working with Adobe Graphic Programs (e.g. Adobe InDesign CC) • Established an independent working behaviour

The program is based on culture, economy and management and is taught in English. Courses related to marketing, innovation management, entrepreneurship, financial accounting, operations management and logistics in global contexts serve the deepening of management and intercultural skills.

Double-Degree Bachelor course, organized by the ESB (Germany) and involves two years of studying in the Netherlands. Enables students to gain a broad understanding of all international business fundamentals, while working in an international environment & gaining a lot of work experience.

International Business and Management Studies Program (taught in English): • Major: International Business Studies •Working effectively in an international team and developing several projects: SWOT, customer satisfaction survey (SPSS) and compilation of different final statements and forecasts