Maria Kuzminova

Angestellt, Senior CRM / Email marketing Manager, Affinitas GmbH
Berlin, Germany

Fähigkeiten und Kenntnisse

Email Marketing
Customer Relationship Management
CRM Systems
Email Deliverability
User Life Cycle Management
Content Management
HTML5
CSS
Project Management
SEO
Pedagogical skills
eLearning
Learning Management System
Moodle
Russian as a foreign language teaching
English language teaching
Intercultural Communication
Small business
Social Media Marketing

Werdegang

Berufserfahrung von Maria Kuzminova

  • Current 11 years and 9 months, since Sep 2014

    Senior CRM / Email marketing Manager

    Affinitas GmbH

    - Create email marketing campaigns in 26 markets with - Manage and coordinate translation for different email marketing campaigns in 15 languages. - Develop a personalization strategy, include persuasive 'call-to-actions', run A/B tests to establish more effective communicating strategies - Monitor email deliverability (Return Path tool), purge non-deliverable email addresses and opt-outs. - Use statistical analysis and reports to create and evaluate direct and interactive campaigns.

  • 1 year and 1 month, Apr 2017 - Apr 2018

    Small Business Owner

    Feel Great Club

    Running and developing a sports club with yoga, Pilates and meditation courses for international clients in Berlin. Organizing a yoga retreat and nutrition seminars. Managing a group of 8 teachers and administering class booking process, running online and offline marketing campaigns.

  • 2 years and 5 months, Apr 2012 - Aug 2014

    Business Development Manager Russia

    Affinitas GmbH

    Responsible for the Russian-speaking segment of the market (edarling.ru): -Website localization and QA testing; -Content management, Onsite banners management and testing; -Email marketing campaigns and cross-selling campaings; -PR projects and social media

  • 7 months, Apr 2010 - Oct 2010

    Education Abroad Manager

    ITEC (Moscow)

    Consulting clients on different education programms abroad (mainly secondary education in UK), translation of visa documents, student gardianship

  • 9 months, Aug 2009 - Apr 2010

    E-Learning Coordinator

    ABBYY Language Services (Moscow)

    Consulting clients, language interviews, teacher-student coordination, setting up language programmes

  • 2 years and 6 months, Mar 2007 - Aug 2009

    English language teacher

    Active English (Moscow)

    Teaching individually and in groups, basic English, business English, special programms (i.g. HR and account management)

Ausbildung von Maria Kuzminova

  • 2010 - 2012

    Intercultural Communication and European Studies

    Fulda University of Applied Sciences (Hochschule Fulda)

    Theory of intercultural communication, social studies, ethnography, international organisations, EU organs and policy

  • 2004 - 2009

    Theoretical and applied linguistics

    Moscow State Linguistic University

    Linguistics, English and German languages

Sprachen

  • English

    C1 (Fließend)

  • German

    C1 (Fließend)

  • Russian

    C2 (Verhandlungssicher / Muttersprachlich)

  • French

    A1-A2 (Grundkenntnisse)

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