Maria Sefcikova

Brand stewardship to ensure consistent and effective brand portfolio management, new product launches and communication development.

Embed end-to-end customer experience approach in the ING Germany organization in order to drive differentiating customer experience of the ING brand.

Ongoing brand development and translation of brand strategy into internal and external communications.

Leading Samsung's Social Media Center in Wider Europe. Responsible for the management of all social media activities across 27 markets. - global, regional, local strategy development, operational process and analysis. - key liaison between senior global/regional SMC client, agency and the markets - implementation of integrated communications developments for new product launches - monitoring, analysis and improving results of social media channels - local teams training - crisis management

Client: Philip Morris International (Marlboro), EEMA (Serbia, CES)

Client: Philip Morris Germany (Marlboro), Austria, and Switzerland

Client: Philip Morris Germany (Marlboro), Austria

Kellogg's, Keebler Snacks

Researcher on an extensive quantitative and qualitative study with the objective to analyze the change in values of the peoples of the former Communist countries.

English and Portuguese