catherine hostiani

As a consultant, I assisted a consulting agency and direct client acrosos multiple sectors (telco, retail, FMCG, consumer health) to conduct regional media performance covering 15 APAC markets, identifying opportunities to improve media strategy to maximize effectiveness, ensure synergy between media and creative, and conduct pricing audit to enhance media buying accountability

• Designed a corporate partnership strategy for a major exhibition in collaboration with The MET, cultivating a pipeline of 25 qualified prospects within 6 weeks • Audited the museum’s digital channels (website, social media, e-newsletter) and proposed new KPIs and content optimization strategy to improve engagement and user experience • Impact Measurement: Developed an impact report highlighting the museum’s social contribution • Audience Development: Identified new audience opportunities and proposed mar

Master in Arts Management and Administration (MAMA) is a full-time program aiming to support artistic innovation and cultural development worldwide by strengthening managerial and business knowledge and skills in the worlds of arts and heritage.

• Project Leadership: Managed investment planning across 3 business categories in 7 markets • Data driven decision making: Pioneered a data driven media planning using Media Mix Modelling to maximize ROI and marketing effectiveness • Commercial support: developed external agency negotiation framework to ensure rigorous service delivery and accountability

Charged to be the global lead of Small Business and Customer Retention Strategy for Dell Technologies. Partnered with senior client stakeholders to develop global strategic direction, audience planning, and media solutions. Key accomplishments: • Developed strategic activation approach across multiple business units and topics–Premium CSB, Infrastructure Solutions Group, Customer Retention, Small and Medium Business Synergy Recommendation, Small Business Podference and DWEN (Dell Women’s Entrepreneurs’ Netw

Recruited to spearhead media operations function in newly established regional hub Glico Asia Pacific. Oversaw digital media transformation across Southeast Asia. Key accomplishments: • Led the Media AOR appointment process in TH and generated media savings of over 12% in just the first year. • Enhanced media capability of Glico marketing organization by conducting training on media planning and digital. • Established strategic relationships with Meta and Google. • Introduced innovation – initiated digita

Hired to turn around a souring relationship with key client Friesland Campina Indonesia and bolstered digital planning capability within the team. Key accomplishments: • Stabilized client relationship and improved mid-year client approval rating from 1.2 to 4.6 • Identified new digital strategy opportunity and devised media sufficiency based on business challenges. • Reinforced operational excellence with agility: designed concise and actionable weekly digital reports. • Initiated digital transformation:

Brought onboard to improve relationship with P&G senior leader. Led P&G planning team. Collaborated with internal digital and buying team as well as P&G media and brand operations team. Key accomplishments: • Delivered comprehensive market review within just 3 months of joining that was well received by P&G Leadership Team. Turned around client appraisal score from Business Operations Lead from red to green. • Implemented monthly media reviews for P&G Leadership Team and annual brand communications strate

Hired to launch P&G Asia Olympics Program and led the media planning for Olay in Southeast Asia. Expanded responsibility in the second year with Aircare category before getting promoted to lead Fabric Care and Baby Care category. Key accomplishments: • Led ASEAN media strategy development by collaborating with planners sitting in different markets, • Initiated innovative digital only test plan for Olay in Indonesia that resulted in positive market share growth. • Named as WPP Team P&G Rising Star 2015 and