Marina Starkova

Partnered with strategy and tactical teams incl. external media agency to shape product communications, based on audience insights as well as to run, track and improve campaign and always-on lead generation measures Established connected delivery for 40 markets, as well as managed respective teams, in the areas of: - Segmentation for offsite media - Website content and onsite personalisation - Asset adaptation - Data Analytics

Main projects: digital transformation in retail industry and rollout of the new web experience for a leading automotive player - Programme management in the areas of Marketing, CRM, Mobile Apps - Delivery governance and backlog optimization, working with tens of thousands of stories - Managed the full rollout process and training programme for European markets - Worked directly with development teams had personnel responsibility for 15 people

Owned marketing and PR strategy in Russia, Belarus and Kazakhstan for entire portfolio as well as communications for two product lines on European level Boosted company website visits by 150% and outranked competitors in search results Created email marketing program and increased number of subscriptions ten-fold Established SMM process and ran company’s social media page New product launch for all European markets including stock planning, communications, and trade marketing campaigns

Customer-facing content production for dialogue marketing, all digital and social channels; managed a local YouTube channel. Partnered with the PR department to create influencer content and use on digital platforms Adaptation of global marketing communication materials to fit the Russian audience, based on customer research Organized Porsche’s first racing series in Russia - Porsche Sport Challenge

Increased dealer CRM usage by 60% by introducing sales funnel targets and providing intensive user coaching. Implemented the new customer satisfaction processes, resulting into an increase of CS index by 5 points

Overall CRM management from a technical rollout and dealer training to professionalisation of lead generation and sales funnel management processes: - capturing leads from all BTL and online activities (produced digital POS and landing pages) - measures to improve conversion by ensuring standardisation of follow-up activities - event-based email and postal dialogue marketing programmes - automation of purchase and service satisfaction surveys

Managed country and all dealer websites; introduced centralised content management process Worked directly with customers by managing the Porsche Club in Russia, organizing exclusive events for 918 Spyder prospects, arranging international tours via Porsche Travel Club and being personally present at every event to oversee visitor registration process