Marina Starkova

Building AI agents that marketing teams brief like specialists and receive finished work from, available on the sokosumi.com. Built a research suite for positioning and go-to-market: market, competitor and audience research, social listening, advertising intelligence and SEO/GEO, with every finding grounded in named sources. Shaping use cases with SMB and enterprise clients and leading the engineering team, hands-on with Claude, MCP integrations, multi-agent orchestration and human-in-the-loop.

Led personalisation and experimentation for a major automotive transformation across 10 brands and 10 European markets. Delivered 500+ onsite campaigns, generating ~5% of client leads, and ran 30+ A/B tests on key journeys. Led a five-person insights team that identified ~€13M in estimated annual profit potential. Standardised web tracking across brands, automated reporting and defined AI use cases for automated insights.

Established connected digital marketing delivery for ~40 markets of a global automotive client across three hubs, spanning campaign management, analytics, content and personalisation. Negotiated the annual scope and turned it into roadmaps, staffing and capacity plans. Defined the shared-service operating model, delivery processes and standards with teams across hubs, regions and markets. Partnered with strategy team and the media agency on audience-led communications and lead generation.

Programme manager for a retail client’s digital/eComm transformation across marketing, CRM, DAM and mobile apps, from proof of concept through requirements and delivery. Ran delivery governance, RAID and backlog optimisation in Jira across tens of thousands of stories, working directly with development teams. For an automotive client, led the European rollout of a new website and CMS: content migration, testing, user manuals, market training and hypercare. Personnel responsibility for 15 people.

Owned marketing and PR strategy in Russia, Belarus and Kazakhstan for entire portfolio as well as communications for two product lines on European level Boosted company website visits by 150% and outranked competitors in search results Created email marketing program and increased number of subscriptions ten-fold Established SMM process and ran company’s social media page New product launch for all European markets including stock planning, communications, and trade marketing campaigns

Progressed over seven years through several marketing roles, covering digital content, country and dealer websites, campaigns and customer communications. Led the CRM rollout, from data migration and process design to dealer training, then ran CRM operations: lead capture, sales-funnel management, lifecycle communications and automated satisfaction surveys. Automated lead transmission to sales and introduced dealer SLAs to improve follow-up and conversion.