Markus Kaulfuß

• Brand Strategy & CI: Defined full strategy & designed new corporate identity (logo, visuals) for high recognition. • Digital Roadmap: Built digital presence from scratch. Launched website & set up social channels to boost visibility. • Merch & Design: Designed team apparel & collateral to strengthen professional appearance at major festivals.

• Strategic Lead (€200M): P&L for "V4Y". Transformed sales program into emotional sub-brand (GTM & Vision). • Creative Direction: Led E2E rebranding (CI) & steered agencies for storytelling. • EMEIA Consulting: Aligned country sales targets & localized campaigns. • Crisis Mgmt: Turned supply chain bottlenecks (overstock) into revenue via pricing. • Cross-Functional: Harmonized Product, SCM & Marketing data.

• Channel Mgmt: Managed EMEIA server ecosystem, driving sales growth & partner relationships. • Campaign Strategy: Designed bonus programs & marketing campaigns to incentivize partners. • Service Innovation: Developed blueprint for extended server warranties to expand portfolio. • Process Opt: Streamlined workflows via SharePoint/Nintex, increasing efficiency. • Partner Engagement: Coordinated intl. events & workshops to foster strong relationships.

• Dual Study & Job Rotation: Completed comprehensive rotation (Marketing, Sales, Ops, Events) gaining channel ecosystem knowledge. • Intl. Biz Dev (Nordics): Led server sales campaign & restructured Norway sales accounts. • Marketing: Executed multi-channel activities (copy/design, social media) & organized roadshows. • Sales Ops/CRM: Managed back-office (quotes, billing) & developed Siebel CRM reports. • Event Mgmt: Coordinated partner events & in-house exhibitions.

Retail Sales & Ops (Fashion): • Sales & CX: Drove revenue targets & retention via expert consulting. • Merch & Pricing: Managed purchasing, pricing strategies & stock for profitability. • Brand Activation: Executed in-store promotions & events to drive footfall. • Operations: Oversaw logistics, quality control & admin workflows.

Cultural Exchange & Family Mgmt (USA): • US Experience: Immersive stay in LA, gaining deep insights into American culture. • Responsibility: Full accountability for safety, schedules & household logistics for 2 children. • Skills: Demonstrated high adaptability. Perfected English proficiency in native environment.

Live Ent. & Brand Activation (KiKA): • Brand Exp: Executed nationwide "KiKA Summer Roadshow" as brand ambassador. • Engagement: Managed large crowds ensuring immersive brand experience for core demographic. • Ops: Responsible for logistics, setup/dismantling & safety at high-traffic events.

Family Business Ops (Construction): • All-Round Ops: Gained early entrepreneurial insights via full rotation (on-site to back-office). • Procurement & Admin: Managed material procurement, order processing & office org. • Mindset: Developed strong hands-on mentality & deep understanding of SMB dynamics.

Besides my studies I did various seminars to following topics: Microsoft Office, ITIL, Soft Skills, Applications, SAP