Markus Schetelig

Supporting clients to get traction with their IoT-Energy challenges in the new Energy World: Business-, Product Strategy, Data-driven Business Models, Data & Platform Strategy, Product Concepting, E2E full stack Solution Design & Development Focus areas: Residential Energy & Asset Management, Smart Meter Rollout, Microgrid- and Offgrid, Asset Mgmt solutions for Real-estate and Insurance industry

Strategy, conception and development of a market-leading, cross-domain, Home Energy Management System (HEMS) and related services Development of the HEMS/IoT-E platform Strategy & UX target picture for E.ON market entry into New Build market UK, GER Strategic & conceptual exploration of new business opportunities

B2C-level strategy (customer proposition & experience of integrated B2C solutions portfolio, platform ecosystem options, future core competences) Build-up of a Product Development Hub with focus on core competences, capabilities and (lean) processes towards customer-focused, faster and leaner product development, go2market and life-cycle management Led product concepting and alignment of international portfolio with focus on Smart Heat Control/ Smart Home solutions

Projet Examples: Go2Market planning and E2E readiness for the market launch of a Smart Home offer (top-tier telco client) Industry 4.0

• Business strategy, planning & development, product & portfolio management, Excellence in product concepting & product creation processes Clients: Deutsche Telekom AG/ Product Design/ Design Management/ New Projects Consulted business teams across entire company in design thinking and best practices of new product concepting; ramped-up and managed >12 design teams; developed business into approx. € 4 Mio./a

• Defined product concept and business strategy for a new location-based service (http://bit.ly/xwK8oA) in the outdoor/travel market • Headed development across all stages of the product creation lifecycle; responsible for all parts of the offering incl. web, mobile and platform components • Established and coached team of >30 highly motivated experts in product creation, business development and operations • Engaged with industry partners to develop a leading platform-ecosystem for outdoor/travel

• Led division-level strategy projects for mobile payment, maps and social networking services to guide decision making for substantial services portfolio restructuring by top-management • Facilitated annual business planning and coherent strategy execution across three business units; increased focus on KPI’s and introduced clear accountability for business critical deliverables • Headed multi-disciplinary team to drive unit level strategy projects and product concepting; implemented acquisition of

• Developed business strategy for Connected Home and Near Field Communication (NFC); defined and agreed market entry strategy; advised management about need and timing of massive rollout of NFC across device portfolio • Identified and detailed new product concepts (http://bit.ly/A3ZfCK) and end-to-end service elements; defined application roadmap; led implementation teams across organizational entities to ensure alignment on roadmap and go-to-market activities • Accelerated market development via piloting

• Refocused Bluetooth SIG with regards to business, technology and organization; turned the business from free falling membership into powerful organization with doubled annual revenues • Led organization to overcome critical adoption barriers (UX, compatibility issues) and laid foundation for massive deployment in consumer electronics market (1 billion Bluetooth devices end of 2006) • Introduced new governance model leading the board to more effective decision making and more trustful collaboration

• Head of wireless connectivity (Bluetooth®, RFID); responsible for technology strategy, research, standardization and implementation • Led team to develop "Radio Frequency Identification" (RFID) technology and application strategy