Dr. Marta Traverso

Web site analysis; Web site enhancement implementation; Social media campaigns localization (graph, content, images, etc.); Reporting; Project controlling; Web 2.0; Social Media.

Clients support in internationalisation process. Execution of product specific market studies. Business partners’ identification and clients support from partners’ selection to contract negotiations. Consulting services for market entry strategies definition.

Management and coordination of an international team. Process and tools optimization. Coordination of communication between Customer Support and Business Units. Support in development of online marketing campaigns. Coordination outsourcing partners.

Development and support of projects and clients’ websites. Selection of international online partners. Coordination among internal departments e.g. programming, graphic and and sales. Customer support from project set up to presentation of results. Project financial controlling. Quality management.

Interpreter for Executive Board meetings. Translation of Corporate documents. Setup of the OTC marketing division. Coordinating communication between the German branch and the Italian HQ. Working as a part of team in the development of production and sales controlling instruments.