Martijn Speleers

Member of task force for building a new external ANWB Insurances company and closing the former insurance marketing department. As liason maintaining and managing all contacts and dependencies between the new company and the parent company. Focus on stakeholder management, project management and new product development.

Developing and driving execution of marketing strategy for the ANWB Insurance brand in alligment with concern strategy. Stakeholder management. Product development. Building and managing the marketing team. Increase awareness of business unit within the ANWB. Responsible for volume, margins and market share.

Developing and executing the marketing strategy of the ANWB Insurance brand. Setting the marketing mix for the different products and setting the sales targets. Executing sales promotions, analysis and research, communication and product innovations.

Responsible for the BTL market introduction in the Netherlands of Double A Paper, both B2C and B2B. Growing and maintaining the dealernetwork. Setting up the CRM program and online dealer database.

Responsible for the Lucky Strike nightlife strategy. Consisting of setting up the horeca strategy and event marketing, like the Lucky Strike Comedy Night. Furthermore responsible for the in-store communication, development of national sales promotions and product introductions.

Management Trainee within BAT. Growing the sales and distribution of all strategic portfolio brands a.o. Lucky Strike, Gauloises, Barclay and Caballero, and preserving distribution and service on all 40 other brands.

Marketing, Business and Organisations