Martina Lucic Canak

International marketing rep. within tourism with focus on B2B activities in the region. Developing business relationships with partners, market research, marketing activities planing according to the given budget, developing, creating and tracking of newsletter campaigns, creating promotional materials, creating press releases, preparing and participating on the travel fairs, B2B events for international partners (Tourism Boards) and FAM trip organization, reporting, business results analizing.

Creating a sales department, collecting customer feedback and market research, providing timely feedback to senior management regarding performance, developing a business plan and sales strategy for the market that ensures attainment of company sales goals and profitability, maintaining contact with all clients in the market area to ensure high levels of client satisfaction, finding new business partners, managing new contracts, creating basic marketing activities, CRM implementation

Maintaining office - administration; sales and organizing trips for key customers and VIP clients, using different computer software for accounting, reservation, contacts with foreign and local business partners and clients; preparing all necessary travel documentation; supervising complete branch office activities; job coordination between employers; participation in monthly, annual planning and plans fulfilling

Different business' coordination between Unitur and adriatica.net – marketing, sales, production; workshop organization; trip organization to the destination for individuals / groups with a view to a promotion; searching for new markets

Cooperation with numerous foreign and domestic tour operators and hoteliers, selling individual and group touristic arrangements in Croatia and abroad; using different computer reservation systems; operate with daily, weekly and monthly reports; constant communication with clients – coordination of all activities proceed from collaboration with clients; collaboration on different promotions of adriatica.net – Centar putovanja branch offices

Tourism, Communication, Cultural Heritage, Marketing, Management