Mary Elizabeth Staab

• Drive the execution of the sustainability strategy for Rigid Packaging: Global strategy with regional plans for sustainable solutions including product line, target markets & customers as well as innovation strategy and marketing plan for rigid packaging segments. • Working across the value chain working with industry partners, suppliers, customers and retailers to implement sustainable packaging solutions. • Manage key platform development projects with R&D, marketing and commercial team

Team Leader since 02/2015 Manage product line strategy: product portfolio, pricing policy, new product introduction plans & guiding development projects Define & manage marketing communications strategy: trade press, exhibitions, customer events & a digital PR campaigns: web page content, blogs, online trade press & advertising Sustainability responsibilities: EIMEA Sedex presence (11 sites) & SMETA audits. Global Ecovadis Survey & related activities. Key growth projects with strategic partners

Conducted European customer survey to define strategic growth opportunities Developed global packaging branding strategy for global roll-out Implemented focused product line management. SKUs & bulks were reduced by nearly half over a two year period Responsible for defining marketing communications strategy: print & online media, exhibition & event planning & digital PR campaigns: web page content, blogs, online trade press & advertising

Generated 5-year strategic plan for business unit with business manager Managed stage gate process & product testing to determine customer value-add, developed commercial product launch plans & marketing materials Prepared & delivered marketing communications strategy for print & online channels, exhibition & event planning Drove post-merger product line integration & rationalization. Generated marketing & training materials for integrated team reinforcing new product line & value selling strategy

Defined business unit’s web presence, developed content and worked with external supplier to implement and achieve web page functionality Developed strategic marketing and communication plan to broaden reach and enhance visibility with industrial powder coatings users and influencers throughout supply chain Explored application areas with unique requirements to initiate commercial relationships with OEMs

Created and implemented telesales channel in Europe including team selection, training and management; managed team of five remote telemarketers across Europe Executed introduction of parcel carrier DHL as new logistics partner for small next day shipments across Europe and responsible for marketing communication strategy to launch new service offering

Led Customer Segmentation Study investigating European flexible packaging converters including writing & testing questionnaire, result validation & strategy development based generated insights, gained internal stakeholder buy-in to initiate behavioral change Managed European product launch of 2nd generation water-based adhesive technology; developed strategy & business plan; coordinated world-wide product line strategy Organized launch events, created promotional materials including “how to" video

Conducted market research study to assess market attractiveness

Performed SG&A restructuring project in German laminate company as part of team, achieving 20% cost savings Built activity database; collected & analyzed data; evaluated internal needs & internal best practice for rightsizing Researched and composed external bench-marking database analyzing client’s SG&A versus best industry practice

Developed & assessed business plan scenarios for pro-forma combined entity for proposed deal of privatizing state-owned insurance company Evaluated market developments & completed strategic assessments for client presentations Gained good understanding of valuation techniques & financial modeling through in-depth analysis of clients Performed valuations based on due diligence research & market scenarios Carried out capital modeling & solvency calculations for planned capital increase of insurer