Mateusz Bojanowski


Employee, Head of Digital Strategy, CITYBOARD DIGITAL

Berlin, Germany


Creative Strategy
New Media
Public Relations
Media Relations
Marketing Strategy
Content Marketing
Influencer Marketing
Project management
Public Affairs


Professional experience for Mateusz Bojanowski

  • Current 2 years, since Nov 2019

    Digital Business Partner

    Cityboard Media

  • Current 2 years, since Nov 2019

    Head of Digital Strategy


  • Current 3 years and 1 month, since Oct 2018

    Partnership CEE

    GIPHY Inc.

    - Creating a 2D/3D animation; - Creative concepts; - Channel development on the DACH market; - Co-operation with creative departments and community management; - Analysis of the target audience; Projects for: MISBHV x Reebok, KaDeWe Berlin, JEMERCED, Airhelp Ltd. Scavi-Ray Prosecco, Salitos Beer (MBG Global),,, About You (Collins GmbH & Co. KG), TAME IMPALA,

  • Current 11 years and 10 months, since Jan 2010

    Digital Communications & Strategy


    Additional activities performed during non-standard working hours. Small creative projects done with passion not with coercion. Clients: Coca-Cola, CEDC Polska, Semilac, Edipresse, Brown-Forman, Forever21, Adidas NEO, Słoneczna Tłocznia, Philip Morris International, Weber Shandwick, FashionPhilosophy Fashion Week, contact: +49 1623 728 503

  • 1 year and 8 months, Jul 2017 - Feb 2019

    Digital Strategy Manager

    Social Leaders PL

    - Market Research - Marketing consulting - Planning Media - Creative Concept - Develop an advertising strategy - Copywriting - Analysis of the target audience - Planning communication activities - including tactical recommendations - Co-operation with creative departments and community management - Public Relations& Influencer Marketing

  • 9 months, Oct 2016 - Jun 2017

    Project Manager / Product Owner

    Trend Masters

    Roadmap planning - IT/ Business strategy - Influencer platform - Creative Influencer Strategy (experience in campaigns on Facebook, Instagram, YouTube, Snapchat, Linkedin, - Account Management - Sales - Building an IT platform - Cooperation with subcontractors Clients: BSH Bosch - Bosch Cooking Challenge Krajowa Spółka Cukrowa SA Zbyszko Company S.A. (ROKO Just Fruit and Veroni Mineral) Decathlon Polska

  • 2 years and 2 months, May 2015 - Jun 2017

    Project Manager / Account Executive

    CreativeHarder Group

    - Market Research - Marketing consulting - Make financial reports, analyzes and statistics for optimization - Design content social-media - WoM Marketing - Integrated campaigns - Public Relations and media lead relations - Media planning and buy - Influencer Marketing - ATL/BTL - Event marketing - Performance marketing/e-commerce - Account Management - Copywriting - Production of advertising TV/ radio - UX/UI mobile app and web - Project Management

  • 7 months, Dec 2014 - Jun 2015

    Territory Sales Representative + Support Digital Marketing

    iSpot Apple Premium Reseller

    - CRM, long-term relationships with customers (creating their own customer base). - Preparing dedicated offers for business clients. - Create sales reports. - B2B premium product sales. - Scrupulous conduct of complex documentation, preparation of contracts and letters. - Managing sales of innovative hi-tech products. - Sales reporting. - Moderation and content creation for the official iSpot brand profile on the Instagram @ispotpl

  • 1 year and 3 months, Sep 2013 - Nov 2014

    Promoter - Consumer Engagement

    Philip Morris International

    Responsible for marketing and product communication BTL at POS and HoReCa (Warsaw). Maintaining long-term relationships with retailers in Warsaw. - Reporting sales stand standards - B2B Sales / FMCG. - Merchandising. - CRM. - Working at a leading international tobacco company in the world.

Educational background for Mateusz Bojanowski

  • Current 2 years and 9 months, since Feb 2019

    YouTube Certified - YouTube Creator Academy

  • Current 6 years and 9 months, since Feb 2015

    Apple Product Professional

  • Current 10 years and 1 month, since Oct 2011

    Certificate "Cashflow" - Businesses Development Program


  • English


  • Polish

    First language

  • German



Strategy Planning
Business Development
Online Marketing
Global Business Strategy
Creative Producing


Neue Technologien
Moderne Kunst

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