Matthias Kroth

Angestellt, Head of Experience Design, S-Communication Services GmbH

Berlin, Germany


Team Leading
Customer Experience Management
User Research
UX Strategy
User Experience
Design Sprints
Design Implementation
Agile Entwicklung
UX Consulting
User Centered Design
Automotive UX / UI
Embedded UX / UI
Connected Product UX


Professional experience for Matthias Kroth

  • Current 2 years and 1 month, since Apr 2022

    Head of Experience Design

    S-Communication Services GmbH

    I lead a team of 18 fixed and multiple external interdisciplinary designers, from strategic to UX and UI design. I support product and project teams through the entire process, ranging from planning through executing to delivering prosperous, user-driven product and brand experiences across multiple touchpoints. I am responsible for strengthening and scaling the experience and design competence within our company and the Sparkasse organization.

  • 6 months, Sep 2021 - Feb 2022

    Head of Experience Design

    think moto
  • 3 years and 1 month, Aug 2018 - Aug 2021

    Director User Experience

    iconmobile GmbH

  • 2 years and 3 months, May 2016 - Jul 2018

    Lead User Experience Designer

    iconmobile GmbH

    As a lead user experience designer, I am working as a project and client lead for a wide range of national and international clients ranging from startups to fortune 500 companies and NGOs. Favorite Projects - Automotive Full Digital Cluster - Project/UX/UI Lead - 1.5 years, team of 12 - Automotive Augmented HUD - Project/UX/UI Lead - 8 month, team of 3 - Connected Premium Appliances - UX/UI Lead - 4+ years, var. teams - Connected eBike HMI Strategy - UX/UI Lead - 4 month, a team of 5

  • 1 year and 7 months, Nov 2014 - May 2016

    Senior User Experience Designer

    iconmobile GmbH

    As a senior user experience designer, I worked in a lead role on multiple projects for a wide range of international corporates and leading companies. With the primary focus on automotive and connected (embedded) products HMI, I also worked on app/web based projects.

  • 2 years and 3 months, Aug 2012 - Oct 2014

    User Experience Designer

    Iconmobile GmbH

    Worked in the field of UX on projects for multiple platforms (iOS & Android but most of the time on embedded systems) with a strong focus on visual design (style exploration, definition, and asset production).

  • 6 months, Mar 2012 - Aug 2012

    User Experience Design - Diploma (Augmented services for houshold appliances)

    Iconmobile GmbH

    Diploma thesis: "Augmented service in the context of household appliances - User focused product & service concept"

  • 6 months, Sep 2011 - Feb 2012

    User Experience Designer

    Iconmobile GmbH

    Design Exploration / Screendesign / Design Production / User Experience & Concept / Presentations / Illustration & Visualisation

  • 6 months, Sep 2009 - Feb 2010

    Product Design & Branded Experience

    Yellow Design

    Product Design / Concept Development & Visualization

Educational background for Matthias Kroth

  • 6 years, Sep 2006 - Aug 2012

    Industrial Design

    HS Darmstadt

    Product & industrial design / 3D Design / Product, service & business concepts / Visualization (2D, 3D, real models) / Design thinking & theory / Illustration

  • 3 years and 1 month, Sep 2000 - Sep 2003

    Apprenticeship Design Draftsman

    Linde AG

    3D Design & technical drawings of mechanical parts and assemblies for prototyping and mass production


  • German

    First language

  • English




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