Mayara Lopes

Owned product and technology for an audience-measurement platform for out-of-home advertising, turning large-scale location and sensor data into insights for enterprise clients. • Built a new exposure-based measurement methodology from scratch; agencies and brands adopted it as their reference metric. • Aligned engineering, data science and commercial teams around a roadmap tied to business goals. • Published articles and technical material on the platform’s methodology.

Led product and technology for an SDK-based mobile data management and ad-optimisation platform reaching 40M+ users, serving enterprise brands and agencies. • Improved ad click-through rate from 1% to 8% through AI-driven targeting and creative-selection optimisation. • Redesigned the location-consent flow after app-store privacy policy changes; partner apps were approved and opt-ins among new users rose 30%. • Led and mentored a cross-functional team of 18 across product, engineering, UX and data. • Owned

• Onboarded publisher apps seeking ad monetisation and managed the partner apps running the Hands SDK, including Android and iOS store requirements. • Built commercial relationships with app developers and demand partners. • Translated partner needs into platform requirements, linking partners with product and engineering.

Management of the company's product portfolio and responsible of the main KPIs. Definition of sales strategies in digital media managing ads investments.

Responsible for developing solutions and products for four main Brazilian carriers. Negotiation with strategic content partners and digital solutions.