Mehrnaz Mirmohammad

Created an executing and checking mechanism for statistical reports By Automating and formulizing them in excel. Conducted needs assessments to reevaluate the ongoing processes from data gathering to executing or developing reports and proposed a mechanism: Implemented SQL Server database. Applied Microsoft Power Bi. Analyzing data and conducting proper KPI to find potential pattern. Cooperating with operational teams to elicit data structures and definitions.

Performed proper research and survey provoking establishment of data driven marketing strategies and campaign evaluation. Used the research findings for creating a marketing plan, media plan, concept development, campaign tracking, etc. Supervised art and creative groups output to make sure project requirements have been done. Ran pre-campaign and post-campaign surveys and analysis to evaluate campaign and quality control.

Conducted proper research methodology, Executed, supervised and analyzed the results of the required market research projects of the company helping marketing and production team to understand customers needs and taste to optimize advertising campaigns and company`s productions. Managed a census to locate potential sale points and increased company`s sale points by 50 percent in one city.

This is a company active in marketing research project. Had negotiations and Proposed proper research methodology to company`s key account (the biggest mobile operator in Iran). Managed survey for company`s key account in all over the country: Trained questioners, Supervised the fieldworks, data analysis and executed the final report.

Daya was a trading company active in import, export and managing chain stores. Analyzed company`s sale data. Fitted time series model to predict company`s sale and optimized the sales target. Designed index and KPIs for evaluating staff performance and developed the evaluation system. Determined stores order points regarding company`s sale data and advanced inventory management.

This is a marketing research company. Supervised the operational team to launch a new marketing research product and bridging the gap between operational team and project plan. Did the Qualitative, quantitative, media and advertising analysis and improved analytical level of reports. Designed the marketing research methodologies.

Thesis: “Conditional Copula for Change Detection in Time Series Data” (19/20) GPA: 18.49/20 Rank in Class: 2 (among 19 students)

Thesis: “Internet Users Data Analysis” (19/20) GPA: 14.43/20