Miao Yu

Marketing and campaigns manager responsible for COP26 campaign development, stakeholder engagement, strategy making, financial planning and project management.

Currently working as campaign officer in British Embassy Beijing, Foreign and Commonwealth Office. Developing and delivering online and offline public diplomacy campaigns and running events designed to interact with and ultimately influence target audience and enhancing the positive perception of the UK in China and drive consumer interest.

I work at NUORI as the international marketing and sales assistant for APAC area, especially working with market in Singapore, Hong Kong, Australia, and New Zealand.

• Proposing, designing and executing interesting feature content for magazine and digital platform in collaboration with photographers and other signed editors. • Communicating and negotiating with the business brands and organizations over specific commercial cooperation in patterns and contents. • Organizing and coordinating every year's marketing activity food festival "Yes!Food Fest" for strengthening the community.

· Assisting the team in facilitating sales to the north part of China. · Authorizing the sales reps with special price offer from headquarter. · Preparing relevant materials for marketing campaigns. · coordinating the sales team with ad hoc tasks in office.

Courses: Strategic Communication Theory, Organizational Communication, Public Relations, Branding, Visual Communication, Digital Media and Society, Qualitative and Quantitative Research Methodology

Courses: "Conspectus of Financial Report and Business News" Probability and Mathematical Statistics, Finance, Management and Administration of Media, TV News Research Projects, Media Economics, "Mass Communication's Media Mass Medium", Editing in Journalism, Introduction to Electronic Commerce.