Dr. Mihaela Rodica STANOIU

Develop and coordinate the implementation of the yearly global marketing strategy Drive new strategic initiatives integrating products and services Lead the differentiated marketing strategy: 3rd party vendors’ devices and own branded devices: smartphones, smartwatches etc. Vendors’ strategy and management on marketing initiatives Lead the global marketing team, coordinate and engage the local teams

Marketing Mg: Smartphones launch, IFA fair Berlin (TVC, Print, Digital, PR, BTL) Product marketing strategy (Portfolio mg, GTM & Promo Plan) Brand mg - smartphones Resources Mg: Department coordination: EHQ and WE countries Agencies mg Budget plan, implement it in Germany Achievements: 2015 Launch Gigaset ME smartphones at IFA (EU campaign, Media Relations) 2015 Set-up marketing team in EU 2016 Develop, implement Retail operations in GE (Field Force, Shop Display & POP, Pop-up Store concept)

Marketing Management: Corporate brand strategy Marketing communication strategy - all product categories (Mobile Phones, Tablets, TV, AV, Home Appliances, IT) : B2C & B2B Holistic plan: product launches, consumer / dealers events at fairs, promotions, digital, retail Resources Management: Coordinate Marketing Department: ATL, BTL, PR, CSR, Digital, CRM, Social Media, Research, Retail (shop display, POPs, promoters, merchandisers) Agencies management Marketing budget management

Brand and communication strategy: Creative, Media, BTL, PR, CRM and In Store for clients’ portfolio of Tempo Group, e.g.: Financial Services (Erste Bank, Raiffeisen Bank), FMCG (Danone, Tuborg), Automotive (Audi, Porsche), Real Estate (Colliers), Pharmaceutical (Roche))

Coordination of brand strategy process within the agency: brand positioning, creative strategy, communication planning (ATL, BTL, PR, CRM, In Store) and budgets management for all clients of the agency, covering: FMCG, Pharmaceutical, Financial Services, Luxury, Automotive, Media

Communication strategy: all P&G brands & regional coordination of teams in Balkans (Romania, Bulgaria, Serbia, Macedonia, Bosnia, Albania): Fabric & Home Care: Ariel, Tide, Bonux, Mr. Proper, Ace, Lenor, Fairy Female, Baby & Oral Care: Always, Discreet, Pampers, Blend a Med Beauty: Wella, Londa, Head&Shoulders, Pantene, Wash&Go, Max Factor, Hugo Boss Lead all communication projects: strategies ATL & BTL (events, in store, PR, direct marketing, co-op activities), plans budgeting, consumer researches

Communication strategy for Fabric & Home Care category and team coordination - Propose and develop communication strategy and budget - Develop Brand Communication Review and monthly analysis - Analyse local market & consumer and identify communication opportunities

Media planning/buying for: Aviva, Canon, Sony, Porsche, GlaxoSmithKline, Perfetti van Melle New business projects (media strategy and presentations for agency’s pitches)

Draw up marketing tools: audience studies, advertising packages Analyse market analysis and setting the rate card for media vehicles

Settle and supervise clients’ contracts Make selling statistics Supervise IT network and media planning program (keep connection with Paris office)

Marketing

Marketing and Business Communication

Cybernetics, Statistics and Computer Science