
Dr. Mihaela Rodica STANOIU
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Mihaela Rodica STANOIU
- Bis heute 7 Jahre und 6 Monate, seit Dez. 2017Vodafone GmbH
Marketing Team Lead, Product Marketing Mobile Devices
Develop and coordinate the implementation of the yearly global marketing strategy Drive new strategic initiatives integrating products and services Lead the differentiated marketing strategy: 3rd party vendors’ devices and own branded devices: smartphones, smartwatches etc. Vendors’ strategy and management on marketing initiatives Lead the global marketing team, coordinate and engage the local teams
- 1 Jahr und 2 Monate, Aug. 2015 - Sep. 2016
Head of Marketing
Gigaset Mobile Europe GmbH
Marketing Mg: Smartphones launch, IFA fair Berlin (TVC, Print, Digital, PR, BTL) Product marketing strategy (Portfolio mg, GTM & Promo Plan) Brand mg - smartphones Resources Mg: Department coordination: EHQ and WE countries Agencies mg Budget plan, implement it in Germany Achievements: 2015 Launch Gigaset ME smartphones at IFA (EU campaign, Media Relations) 2015 Set-up marketing team in EU 2016 Develop, implement Retail operations in GE (Field Force, Shop Display & POP, Pop-up Store concept)
- 5 Jahre und 11 Monate, Sep. 2009 - Juli 2015
Head of Marketing
Samsung Electronics Romania
Marketing Management: Corporate brand strategy Marketing communication strategy - all product categories (Mobile Phones, Tablets, TV, AV, Home Appliances, IT) : B2C & B2B Holistic plan: product launches, consumer / dealers events at fairs, promotions, digital, retail Resources Management: Coordinate Marketing Department: ATL, BTL, PR, CSR, Digital, CRM, Social Media, Research, Retail (shop display, POPs, promoters, merchandisers) Agencies management Marketing budget management
- 1 Jahr und 5 Monate, Mai 2008 - Sep. 2009
Strategy Development Director
Brand Motion (Tempo Advertising Group), Bucharest, Romania
Brand and communication strategy: Creative, Media, BTL, PR, CRM and In Store for clients’ portfolio of Tempo Group, e.g.: Financial Services (Erste Bank, Raiffeisen Bank), FMCG (Danone, Tuborg), Automotive (Audi, Porsche), Real Estate (Colliers), Pharmaceutical (Roche))
- 1 Jahr und 7 Monate, Nov. 2006 - Mai 2008
Brand Development Strategy Director
Starlink Media (Leo Burnett – Publicis Group), Bucharest, Romania
Coordination of brand strategy process within the agency: brand positioning, creative strategy, communication planning (ATL, BTL, PR, CRM, In Store) and budgets management for all clients of the agency, covering: FMCG, Pharmaceutical, Financial Services, Luxury, Automotive, Media
- 3 Jahre und 9 Monate, März 2003 - Nov. 2006
Head of Communication Planning for Procter & Gamble Balkans
Starcom Media (Leo Burnett – Publicis Group), Bucharest, Romania
Communication strategy: all P&G brands & regional coordination of teams in Balkans (Romania, Bulgaria, Serbia, Macedonia, Bosnia, Albania): Fabric & Home Care: Ariel, Tide, Bonux, Mr. Proper, Ace, Lenor, Fairy Female, Baby & Oral Care: Always, Discreet, Pampers, Blend a Med Beauty: Wella, Londa, Head&Shoulders, Pantene, Wash&Go, Max Factor, Hugo Boss Lead all communication projects: strategies ATL & BTL (events, in store, PR, direct marketing, co-op activities), plans budgeting, consumer researches
- 2 Jahre und 1 Monat, März 2001 - März 2003
Communication Planning Manager for Procter & Gamble Balkans
Starcom Media (Leo Burnett – Publicis Group), Bucharest, Romania
Communication strategy for Fabric & Home Care category and team coordination - Propose and develop communication strategy and budget - Develop Brand Communication Review and monthly analysis - Analyse local market & consumer and identify communication opportunities
- 1 Jahr und 2 Monate, Feb. 2000 - März 2001
Media Planner
Starcom Media (Leo Burnett – Publicis Group), Bucharest, Romania
Media planning/buying for: Aviva, Canon, Sony, Porsche, GlaxoSmithKline, Perfetti van Melle New business projects (media strategy and presentations for agency’s pitches)
- 1 Jahr und 10 Monate, Mai 1998 - Feb. 2000
Marketing Supervisor
IP Network (Arbo Media), Bucharest, Romania
Draw up marketing tools: audience studies, advertising packages Analyse market analysis and setting the rate card for media vehicles
- 1 Jahr und 1 Monat, Mai 1997 - Mai 1998
Planning & EDP Executive
IP Network (Arbo Media), Bucharest, Romania
Settle and supervise clients’ contracts Make selling statistics Supervise IT network and media planning program (keep connection with Paris office)
Ausbildung von Mihaela Rodica STANOIU
- 3 Jahre und 7 Monate, Okt. 2007 - Apr. 2011
Marketing
Academy of Economic Studies, Faculty of Marketing, Bucharest, Romania
Marketing
- 1 Jahr und 9 Monate, Okt. 2000 - Juni 2002
Marketing and Business Communication
Academy of Economic Studies, Faculty of Commerce, Bucharest, Romania
Marketing and Business Communication
- 4 Jahre und 10 Monate, Okt. 1991 - Juli 1996
Cybernetics, Statistics and Computer Science
Academy of Economic Studies,Faculty of Cybernetics,Statistics&Computer Science
Cybernetics, Statistics and Computer Science
Sprachen
Rumänisch
Muttersprache
Englisch
Fließend
Französisch
Fließend
Deutsch
Grundlagen
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