Mihaela Novac

Independent digital agency with a unique business blend of professionals from brand communication, publishing and tech industries. The agency provides integrated solutions and implementations of digital initiatives, that offer consumer brand utility on verticals such as financial services, telecom, FMCG, retail and media. Driver of change on the digital market, by early adopting and innovating on utility and content, with a smooth integration of the brand in the communication concepts.

Developed and coordinated the B2B and B2C marketing strategies for Metropotam Group media brands, with key focus on Metropotam.ro, a complex online magazine covering the going-out life of Bucharest. Established a creative lab inside the company, to service media clients and internal briefs with efficient, innovative concepts, integrated into the magazine's DNA.

Business Leader of Global Clients Unit. Managed a portfolio of blue-chip network clients: Nestle, Nokia, Kraft, Unilever, with cross-disciplinary teams and network collaboration. Agency Lead on all international business meetings, corporate events (Montreux, Berlin, London, Budapest) and on network briefs, projects and fee negotiations.

Brand Communication Manager | Orange Romania and Moldova (2006 - 2007). Regional Brand Communication Manager | Executive | P&G and local brands (2003 - 2006). International work experience | P&G CEE, Budapest (2005 network assignment).