Minh Quan Le

o Served as sole marketing and sales employee during startup's early development stage, establishing brand presence from ground zero o Executed Facebook advertising campaign generating 100k impressions, resulting in 3x sales increase and €7,400 revenue in 3 months o Implemented SEO strategy that positioned company website in top 5 Google search results for key industry terms o Delivered exceptional customer service by managing online inquiries and onsite requests, achieving high satisfaction and advocacy

o Current GPA: 2.4 (German scale, equivalent to “Good”) o Thesis: "Updating Beliefs and Shaping Brand Perceptions: An Empirical Bayesian Analysis of the Effects of Emotionally Charged Post Exposure in Algorithmic Social Media Feeds" - Quantitative research analyzing consumer behavior on TikTok and TikTok Shop using advanced statistical methods (SQL, RStudio, Bayesian MCMC)

o Conducted under a joint undergraduate program with Vietnamese-German University (VGU) o Final GPA: 2.2 (German scale, equivalent to “Good”) o Awards: VGU Merit Scholarship 2018, DAAD additional Sur-place Scholarship Summer 2021 o Thesis: "Application of Brand Activism in Marketing Strategy in Vietnam: A Qualitative Study on Effective Ways to Respond to Social Movements"