Momcilo Radovanovic

In charge of John Frieda brand development in 8 EMEA markets – Spain, Poland, Italy, Cyprus, Malta, Lithuania, Latvia, Estonia. Goal – grow local businesses in order to be able to assume more autonomy. • Cooperating with distributors and Area Managers in order to achieve growth targets • Consumer and market analysis (U&A-s, digital, competitive activities, pricing, sell in &sell out) • Preparing and executing digital communications strategy • Preparing and executing New Product launches

- Colorations Category (6 m) / New Businesses (6 m) / Skin Care Category (1 y) - In charge of 9 SEE markets, lead different teams in a very dynamic environment, reported to Marketing Director • Developed and coordinated ATL and BTL • Owner of categories’ P&L and Launch and Media plans • Member of L’Oreal Ethics Commitee Key Contributions • Award for the best launch plan and best launch results in the E. Europe • EMEA best-practice for managing Mixa brand (“How To” guidelines for other countries)

Managed Garnier Skin Care subcategories (Face Care, Body, Sun, Deodorants) for Serbia and Bulgaria • Performed brand and market analysis • Prepared and executed communications strategies • Managed POSM budgets • Developed consumer & trade activities Key Contributions • Digital campaign for a Deo launch in 2013 used as world-wide best practice • Record sell in / sell out results for Deodorants and Sun subcategories

Member of Camel, Sobranie and HoReCa brand team for 7 countries in SEE • Organized BTL activities (brand parties, event sponsorships, HoReCa promotions) • Performed brand and market analysis • Developed POS campaigns and trade relations programs Key Contributions • Improved and implemented new HoReCa standardization system