Pauline Prokaeva

- Developed on- & offline media campaigns (ATL& BTL) for TASSIMO, JACOBS - Led several NPD projects/relaunches/market and consumer research/QI with international project teams - Executed the responsibilities of a brand manager for the coffee pods segment (planning/strategies/ budgeting/KPI tracking) - Identified and executed digital strategies for the Coffee-on-Demand segment - Developed and managed performance marketing activities (SEO, PPC with AdWords, SMM) to maximize the ROI of digital budgets

- Acted as a project leader on a complex regional project involving the relaunch of a key pralines bundle under the leading Milka umbrella brand in 9 CE&SEE countries (creative, strategic and analytical work) - Supported directly the Regional Marketing Director on initiatives for key brands such as Milka, Cote d'Or, Suchard, Alpen Gold, Toblerone on strategy/concept/research/communication/digital planning/packaging/pricing/product dev.

• Monitored the company’s online promo campaigns (social networks and blogs), web content management, CRM (B2B and B2C), account management • Organised and managed press tours, press conferences, a partner fair involving more than 220 international participants • Provided Austrian and Russian business partners with relevant market information

- supported the co-ordination of ongoing projects between main partners • updated marketing content on the company’s website (CMS) - kept track record of the company’s activities in the Irish press and monitored the Internet on company’s mentioning using Google Alerts