Nassim Zaagoub

Collaborate with business leaders and develop comprehensive marketing effectiveness strategies, identify appropriate measurements, and data analysis infrastructures. Identify and measure key performance metrics for client behavior and market response.

Created highly effective forecasts using historical trends, secondary data sources and field information, modeled and incorporated changing market dynamics, and market trends into the forecast. Validated forecasts and tracked major programs, and groundwork for aggressive growth.

Built marketing science models that analyzed prescribing behavior and segmented prospect writers based on their potential which resulted in more effective messaging, detailing activity, and event participation.

Lead research on consumer opinions and market landscape studies that identified market potential, business objectives, market strategies and financial implication leading to integrated marketing programs.

Management Science