Natalia Rudenko

Provided help for development of individual investment accounts Leaded the launch of new sales channels (CRM, Call-center, DSA) Created educational materials for sales managers Supervised a client study

Conducted in-depth analysis of retail debit / credit cards in the bank and helped to create a card, which replaced all the others Segmented the customers on the basis of socio-demographic, financial indicators and a stage of the life cycle Offered a system of tests for communication with clients in each segment, which was targeted to stimulate clients’ activity and increase profitability Evaluated the response on new campaigns Developed a completely new to the market salary project offer (B2B and B2C)

Analyzed different aspects of retail banking. Main projects include: Privilege segment of customers, Mortgage, Sales on the site Prepared presentations for the CEO Created financial models Conducted benchmarks with other banks (supervised by Finalta - a subsidiary of McKinsey & Company)