Nelson Aponte

* Manage the company's digital products: - Corporate website - B2B e-Commerce platforms - Mobile App * Develop SEO strategies to position the website in the 1st position of search results for the main keywords in order to increase sales in the SME segment. * Improve the UI/UX of the mobile app in order to increase end-user satisfaction

Suggested changes to the product lineup that helped increase revenues by more than 170% in less than 6 months Positioned key pages in the first 5 positions of search engines for strategical keywords Improved the website's performance by at least 30% Automated processes in all aspects of the customer journey to conversion, by integrating web apps and local developments, which allowed managers to focus more on strategical planning Managed online marketing campaigns Managed the web servers and databases

Generated weekly performance reports for our partners in Turkey, Russia and Dubai Generated monthly Google Analytics reports Periodically reviewed the performance of the campaigns run by the company's systems on the customers websites Suggested internal improvements to the database schema in order to collect more meaningful data Helped the customers setup or fine-tune their Google Analytics accounts and provided support in topics such as best practices, goals, funnels and eCommerce

Implement the company's e-Commerce websites (own site, Alibaba.com) Managed the websites, upload products and information and optimized them for Search Engines (SEO) Generated campaigns through Google AdWords (SEM) Reviewed website's performance through Google Analytics, Google/Yandex/Bing Webmaster Updated social media accounts (Facebook, Google+) Took pictures of the machines and articles and rendered them with Photoshop Distributed online orders to the related areas Created product catalogs

Helped manage the Core Banking System settings and users Coordinated the Service Charge Collection Module Upgrade project to meet local regulations and business requirements in cooperation with the Indian development teams Provided key support in the implementation of systems and new High Net Worth Individuals customer segments, including Core System setup, in collaboration with global team in UK and regional team in MX Provided ongoing support to business areas to implement new initiatives in the system

Provided support during all stages of a big-scaled IT project aimed at replacing the bank’s legacy systems with HSBC Group standard systems Coordinated country-wide users training Provided English/Spanish support to Canadian and Colombian project staff Participated in all stages of the project, from requirements specification analysis to post-implementation support Administrated the project’s Sharepoint site content and security Supported local HUB Manager with system configuration and tune-up