Nergis Guzelocak

- Understanding market& customer needs, collecting VOC, defining CTQs and turning them into value proposition - Approaching markets, making cold calls, finding new leads/ application areas, fulfilling pipeline with new opportunities and driving them into the commercialization - Conducting market analysis and checking attractiveness of focal segments - Attending fairs, exhibitions, conferences, if needed - Playing a key role in introduction of a category launch- Advasol water soluble film

2,5 years of cross-functional project work, rotating in every 6-9 months to different business units and departments within Celanese/ Tailor-made and two-in-a-box projects depending on background& interests/ Participation in leadership development activities and mentoring by senior executives professionally

Evaluating the market attractiveness of Food& Beverage Industry in terms of market description, market size, machines/ key products, process/ value chain, main OEMs& EUs (End-users), and the competition

Coordinating R&D studies of new product projects, improving existing products, evaluating of alternative materials,Coordinating the production trials of new projects, improving process conditions , solving the problems of existing products in the production line, Reporting results directly to the manager, Coordinating and finalizing the product development projects with the Marketing, Technical, Production and Supply Chain Departments for internal and external markets

Working actively in university campuses as a brand ambassador, Making organizations/parties/new activities related to YKM brand, Supporting brand with advertisements via internet, facebook, university portal and similar social links, Presenting Brand Sales Card, which provides opportunities and discounts, to adolescence