Nicolas Depret

•Responsible for the Item page optimization for external traffic sources such as Natural Search, Paid Search and Social Networks which resulted in $91M incremental estimated sales per year. •Engaged with and influence senior management to gain buy-in and support of projects in order to increase the Net Promoter Score (NPS) by 5 points for the eBay Item page (70M+ page views per day). •Created processes to simplify management of eBay item page projects between 20+ other product teams.

•Led a team of engineers and designers in creation of a customizable widget enabling sharing to Facebook, Twitter, Pinterest and email for the entire eBay site in North American and European markets. •Conceptualized and brought to market a new feature resulting in a 50% increase in traffic coming from email shares. •Optimized the on-site experience for users coming from social networks to eBay within an interstitial page focused on social interactions.

•Defined the product requirements and delivered a new tool optimizing the merchandizing infrastructure and improving the inventory selection capabilities. •Delivered tactical projects to enhance Enterprise Seller Scaling Program such as keyword targeted banners and personalized emails (57% uplift in clicks for DE). •Defined the product requirements for the eBay Fashion application on Facebook to drive engagement to the Enterprise Seller Scaling Program outside of eBay.

•Managed the algorithmic merchandizing expansion and optimization in EU. •Launched successfully a completely new stream of communication fully personalized called My Recommendations email: +500% uplift in clicks (vs. emails with same targets). •Led improvements of existing streams of communication: Personalized Media email, Fashion email, Deals email and General Newsletters (+200% uplift in clicks for the same target). •Managed a team of merchandizing specialists.

•Responsible of the transition of EU eBay sites to a centrally managed team •Led pan-European campaigns including the Cross Border Trade campaign (40% uplift of UK export in campaigned countries). •Delivered portfolio of EU tests and labs, including new targeting technologies.

•Led the merchandizing and targeting optimization (150% Uplift of the Click rate). •Set up and analyzed results of different tests for on-site banners and marketing emails such as: gender, behavioral, contextual, dynamic content, etc. •Created new reporting tool, which was adopted by other EU countries.

•Developed the eBay Developers Program communication strategy (44% uplift of subscriptions in France) and established partnerships with companies wishing to use eBay APIs. •Collaborated on all FR eBay Mobile projects such as: SMS alerts, eBay on WAP, Java Apps and eBay Mobile Hub. •Led the promotional operation in French post offices (Print campaign and contest).

•Conducted market study and documented product requirements for a QAM Modulator for numerical TV for the US, EU and China. •Helped design company website and catalogue redaction.