Nikela Zerva

| Brand strategy (setting of style guides, brand guidelines, brand vision, value proposition) | Planning & execution of all communications & media actions on all channels | Assisting with product development, pricing & product launches, developing business opportunities | Creating & managing promotional collateral to establish product branding | Managing the budget for promotional items | Competitor & customer insights analysis | Analysis of sales forecasts & reporting on product sales

| Developing strategies and managing marketing campaigns across print, broadcast and online platforms to build the credibility of brand | Carrying out market research to keep up to date with customer trends, as well as trying to predict future trends | Digital Marketing (SEO, SEM, Email Marketing, Social Media) | Website Design of www.mycava.gr | Organizing and Creating Procedures to Perform Daily Activities | Assisting in Organizing Exhibitions/Events

| Researching Emerging Fashion Trends relating to fabrics, colours and shapes and creating seasonal color palettes | Visualization of Ideas and Production of Designs by hand or using CAD | Understanding Design from a technical perspective, by producing technical specifications | Supervision the development of patterns, including fitting, detailing, adaptations for mass production

| Developing Ideas for upcoming seasons, while choosing materials | Digital Marketing Coordination in online platforms | Creating Marketing/Promotional Materials, print and electronic | Support in Shows/Events

Social Commerce, SEO, SEM, Strategic Marketing, Online Consumer Behavior, Advertising and Sales Promotion Management, E-Business and Internet Marketing, Building successful web presence, Emerging new and online media, Public Relations Strategies, Research Methods

Fashion Design, Fashion Styling, Pattern Making, Textiles, Fashion Marketing

The mission of is the integrated design of current & emerging products, systems & services following new approaches, that combine creative knowledge & methodologies drawn from the sciences, recognizing the human centered character & the role of the arts in Design with emphasis to new technologies.