Norman Höhne

Angestellt, Digital Marketing Engineer, Bauerfeind AG
Jena, Germany

Skills

Digital Marketing Engineering
Data Privacy Engineering
Web Analytics // Performance Marketing
E-Commerce // Online Marketing
Onsite Personalization
Web Development // Web Design
HTML5 // CSS3 // PHP // JavaScript
WordPress // Genesis Framework
Usability Engineering // Conversion Optimierung
Filmproduktion // Animation // Grafik
SEA
Technical SEO // Structured Data

Timeline

Professional experience for Norman Höhne

  • Current 4 years and 7 months, since Nov 2021

    Digital Marketing Engineer

    Bauerfeind AG

    Data Privacy Engineering, Marketing- & Workflow-Automation, Web personalization, Performance Marketing, Staff training, Web Analytics

  • 7 years and 2 months, Nov 2014 - Dec 2021

    Physical Enthusiast

    FitnessWarrior

    Content Marketing, Redaktion, Produktentwicklung, Webentwicklung, Design, SEO, SMM, EM

  • 2 years and 10 months, Jan 2019 - Oct 2021

    Performance Marketing Manager

    Bauerfeind AG

    Data driven Online Marketing, Strategy development on the topic of Marketing Attribution, Programmatic Advertising, Development of interfaces for marketing purposes, (Product) Data Automation, Structured Data Implementation, Staff training in Web Analytics & Advertisement

  • 1 year and 7 months, Jun 2017 - Dec 2018

    Online-Shop-Manager B2C

    Bauerfeind AG

    Technischer Onlineshop Manager & Product Owner von http://www.bauerfeind-sports.com, Setup eines Digital Marketing & Measurements Models zusammen mit der eigenverantwortliche Implementierung eines Enhanced E-Commerce Trackings (UA) via JavaScript sowie Monitoring.

  • 1 year and 1 month, Apr 2017 - Apr 2018

    E-Business Consultant & Web Analyst

    OnlineMarketing Heads

    Technical SEO, Google Analytics, Google Search Console, Mobile Marketing, E-Commerce, Online-Shop-Designs, Conversion Optimierung, Online-Marketing-Kampagnen, Content Management Systeme, (TYPO3, WordPress, Hybris), Inbound Marketing, Web Analytics, Web Development, Web Usability Engineering (UX), Marktbeobachtung

  • 11 months, Jul 2016 - May 2017

    Digital Marketing Manager

    Bauerfeind AG

    Konzeption, Durchführung und Überwachung von Online-Marketing-Kampagnen; Erstellung von Feinkonzepten für B2C & B2B E-Commerce Plattformen auf Desktop & Mobile unter Hybris 5.X; Ausarbeitung der Konzepte in Form von Prototypen; Überwachung und Zusammenarbeit mit Entwicklerteams sowie Begleitung der Umsetzung entwickelter Konzepte; Planung und Umsetzung technischer SEO-Maßnahmen; User Experience Optimierungen; Ausbau Web Analytics + Reporting relevanter KPI; Wordpress Development mit PHP

  • 1 year and 8 months, Nov 2014 - Jun 2016

    Freelancer im Online Marketing

    Norman Höhne Onlinedienstleistungen

    AdWords, Webentwicklung, Contentproduktion, Web Content Management, Werbevideos

  • 2 months, Sep 2014 - Oct 2014

    E-Media

    Bauerfeind AG
  • 4 months, May 2014 - Aug 2014

    Bachelorand E-Media

    Bauerfeind AG

    Bachelorthesis - Mobile Marketing in der Hilfsmittelbranche

  • 3 months, Oct 2013 - Dec 2013

    Praktikant E-Media

    Bauerfeind AG

    AdWords, Content-Management, Projektmanagement, SEO

Educational background for Norman Höhne

  • 6 months, Jun 2017 - Nov 2017

    Digital Marketing & Leadership

    Squared Online

    Digital Marketing, Leadership, Web Analytics, Digitale Transformation, Disruption

  • 1 year and 6 months, Oct 2014 - Mar 2016

    Media Processing and Interactive Services

    HS Schmalkalden

    Netzbasierte multimediale Anwendungen, Kommunikation, Wirtschaftsinformatik

  • 3 years, Oct 2011 - Sep 2014

    Multimedia Marketing

    FH Schmalkalden

    Online-Marketing, Multimedia- und Kommunikationssysteme, Visuelle Kommunikation

Languages

  • German

    C2 (Expert / native speaker)

  • English

    C1 (Fluent)

  • Spanish

    B1-B2 (Good)

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