Oana Dumitrache

Responsible for managing Romanian retail market with a revenue stream of 20M€; • Catman Analysis: develop the analysis of data market research, commercial dynamics trends in FMCG, channels and stores layouts to provide recommendations to add value to our retailers and manufacturers. Development of Case Studies among customers.

Accountable for food category placement for all 220 Lidl stores, with 2500 items, • Support for Category Manager in sales optimization, profit optimization, availability optimization at shelf level. Achieved in one year visible good results as the OOS and DSI were reduced and this conducted to a growth in sales about 5% only from a better placement,

Negotiate of new & improved working terms with global suppliers to help achieve target margin & rotation in line with buying strategy and KPIs, • Plan deliveries in line with sales targets, buying plan, category mix, price level and stock levels to achieve profitability and turnover ensure timely and accurate replenishment of stock; place PO’s based on clear analysis of sales and inventory data.