Ognian Daskalov

- Discover trends, patterns and stories told by the data, structured and unstructured, and present them to stakeholders - Support stakeholders in preparing data driven bases for decision-making - Identify trends and insights - Provide analyses for marketing channel on a regular basis and derive recommendations for actions - Extract data ( SQL ), design and develop dashboards and visualisations in Tableau - Working with Google product suite (Google Analytics, BigQuery, AdWords, DoubleClick)

- Extract, analyse and validate relevant data/information to assess business opportunities - Perform analysis and provide insights about the user behavior in various use cases - Setup and maintain advanced tracking solutions in Google Analytics, including conversion funnels, customer journey mapping, dashboards and reports, alerts - Manage, conduct and analyze A/B Tests by identifying key areas for improvement and plan appropriate changes - Data Interrogation, validation, dash boarding using SQL / R

- Web Analytics - A/B & multivariate testing - SEO - Tag Management Solutions - Quibit Open Tag, Google Tag Manager (GTM), PHP5 & MySQL development, JavaScript/jQuery/Ajax developing and troubleshooting - Manage teams and projects, Train and supervise new staff members

— Web Analytics — A/B & multivariate testing — SEO — Tag Management Solutions ; PHP & MySQL development ; JavaScript / jQuery / Ajax developing and troubleshooting — Manage Project and client management ; Train and supervise new staff

• Setup, monitor, measure and optimize data-driven and result-driven campaigns • Participated in different developing projects ; creating a custom MVC platform using PHP, jQuery, Ajax, CSS2/3, LESS • Increased organic traffic to get higher rank on major search engines & monitoring business performance • Use Google Analytics for reporting and providing better intelligence of customer data

— SEO, Data analysis and User Experience — Participated in the full application development life-cycle of an in-house developed CMS with WAI accessibility — Assisted with the development of the back-end (PHP 4/5, MySQL) and front-end (xHTML/CSS/JavaScript) of different web-based projects — Developed scalable Web applications using PHP and JavaScript user interfaces — Implemented Google Analytics tracking; generated custom reports and dashboards