Oliver Mössler

Expanded scope: Leading and shaping a unified global marketing organization for Busch and Pfeiffer Vacuum, including the development of a common global marketing structure and operating model. > Build and execute a global marketing strategy across the Group > Strengthen global brands through consistent brand architecture > Lead the development and implementation of the new corporate design > Drive digital transformation across marketing and customer experience

Built and led a global marketing organization serving 45+ countries > Strengthened alignment between Marketing, Sales and Product Management at both executive and operational levels > Transformed digital marketing capabilities, including online marketing, social media, SAP-based marketing automation > Selected and implemented global marketing technology infrastructure, including CMS, DAM and AI-enabled solutions > Managed global brand strategy and corporate design across markets and customer touchpoints

Led the Marketing Communications team of 26 and aligned marketing activities closely with Category Management and commercial priorities > Developed and implemented the marketing strategy for METRO Germany > Initiated and drove the digital marketing roadmap > Led the relaunch of print advertising and redesigned the promotional structure to strengthen consistency and effectiveness

Senior leadership responsibility across Marketing, Product Management and Engineering within Bosch Power Tools. > Led Product Management and Engineering with responsibility for portfolio strategy, innovation and concept development across a team of 65 > Member of the management board, working closely with Bosch Power Tools executives on strategic and business priorities > Led the robotic garden product business until end of 2014, including dedicated team setup and development of the business case

> Led brand positioning and communication strategy across the business unit > Led integrated digital brand activities across web, mobile, social media, e-commerce, CRM and community management > Integrated digital and offline brand touchpoints across communication, POS, product design guidelines and PR

> Supervised sales and marketing activities overall

> Led assortment strategy, new product development, lifecycle management and pricing across the ceramic sanitaryware and bathroom furniture portfolio > Developed and executed portfolio strategies addressing both B2B and B2C customer segments > Initiated and managed new product development across different positioning and target-group strategies

Marketing, Produktmarketing