Frederic van Lennep

Senior commercial executive driving MEA business development and growth for ELV, ICT integration, and hospitality technology. Lead a USD 6M pipeline, build and manage cross‑border teams, and oversee 30+ OEM partnerships. Engage C‑level clients, structure deals up to USD 2M, and align sales, engineering, and operations to deliver scalable, margin‑focused outcomes using AI‑driven insights.

Advisory leader supporting hotel owners, operators, and investors across Africa on hospitality technology strategy and operational transformation. Provide guidance on tech roadmaps, integrated ELV/ICT and digital guest platforms, and act as the link between hotel teams, vendors, and integrators. Contribute to feasibility studies, refurbishments, and pre‑opening technology planning for new developments.

Founder-led advisory practice providing strategic guidance to hospitality investors and operators on technology integration, operational performance, and growth strategy across Africa. Deliver consulting on tech enablement, revenue optimization, and efficiency improvements; support investors with feasibility work and operational frameworks; and advise ownership groups through development, turnaround, and expansion phases.

Regional business development leader driving growth of hospitality technology and ICT integration services across MEA. Expanded presence in 18+ African markets and built strategic partnerships with major global hotel brands. Led commercial strategy for large‑scale ICT projects and collaborated with delivery teams and vendors to structure competitive bids and ensure successful execution. Strengthened regional partner ecosystem and improved bid conversion through focused pre‑sales and stakeholder engagement