Pamela Gonzalez

•Owning the paid media strategy, team roadmapping, budget definition and results delivery •Managing stakeholders securing alignment between business goals and UA strategy •Collaborating with Product and Customer Care teams to identify users pain points and goals in order to prioritise features to meet their needs. Act as marketing stakeholder in feature launch insurance coordination and tracking •Implementing agile process, resulting in improved alignment, workload visualisation and team collaboration

• Managing multi-channel paid media campaigns. Defining data-driven strategy to acquire +350k users/month • Leading GTM strategy for non-core markets across 24 countries, increasing YoY MAU by 30% with a minimum product effort • Acting as a liaison between the Data & Marketing team • Owning App Store Optimisation initiative, collaborating with multiple stakeholders, creating ASO processes and roadmaps for a smooth weekly app update release • Owning technical/tracking implementations

• Managing and optimising multi-channel paid media campaigns. Defining data-driven strategy to acquire +350k users per month • Co-managing App Store Optimisation of +30 Store Listing, implementing reporting and data visualisation • Playing a pivotal role in the OneFootball rebrand, coordinating closely with cross-functional teams to ensure timely and impactful creative production and launch