Mehwish Khan

• Developed a comprehensive Power BI dashboard for the Marketing department, integrating 5+ data sources to consolidate 15 critical KPIs into a single platform, resulting in a 30% improvement in reporting efficiency. • Designed Power BI and MS Excel dashboards for Marketing stakeholders in the form of Marketing Funnel, enabling real-time monitoring of KPI performance and facilitating data-driven decision-making..

1. Create and manage IT global page on Schleich SharePoint platform 2. Support the creation and maintenance of digital documentation 3. Identify, optimize, and implement the concept of digitalization on standardized IT processes 4. Software license management in terms of data collection through MS Forms, cost analysis, coordination with the license users, and then creating a detailed analysis 5. Organize workshops for the implementation of use cases for M365 in different departments

1. Conduct continuous market & industry research to identify new technologies 2. Create marketing messages & content for B2B & B2C product positioning 3. Create Go-to-market strategies before the product launch in the market & execute them 4. Create product awareness by designing flyers, user guides, etc. and conducting trainings 5. Lead the creation and oversight of multi-channel marketing campaigns 6. Track & create PowerBI visualizations of marketing KPIs 7. Create all technical product documentations

1. Create sales, marketing, & ecommerce KPI reports, such as: conversion report, competitor analysis, impressions, engagement rate, CTR, PPC performance, ROAS, Page Views trend, Conversion rate, Buy box visibility, etc. to track the performance of marketing campaigns Set the revenue targets for all the outlets and key product categories 2. Make performance reports for all the marketing managers & area store leaders 3. Carry out the keyword search on the basis of different target groups and bidding targets

1. Making daily market productivity reports through NPDMS of Nestle Waters 2. Maintaining follow up of the Supply chain system of Nestle Waters