Patrice Henry

Created and built the third national hearing aids retailers Audika with 70 centers and over 200 people in Italy after Amplifon and Audionova. Fully managed the whole integration plan until rebranding starting from reseller acquisition, entity merge, creation of a central marketing function and contact center, shared services, new organization and roles, implementation of CRM.

Main purpose of the role is to increase revenue, margins and market share on the Italian market implementing a 3 year business plan. The role includes strong focus on distribution, B2C and B2B channel development, instore execution, public relations and P&L management. Start up of a dedicated B2B organization. Market shares up by 50% in selected core categories after 16 months!

Design and implementation of the worldwide trade marketing strategy and tools in order to support brand premium positioning.

After a successful start up of the business in the B2B area in the 90s, we now added consumers as a primary and growing channel. We brought two new pillars with the retail and loyalty channel which allow the business to more than double and achieve EMEA record high revenue in 2008.

Start up of the business in Italy both at distribution, B2B channel and retail level. Pre launch of the first integrated phone and pda with the Treo Line.

I started the business of LaCie in Italy in 1995 with a local organization made of sales, marketing, finance, logistics and repair team. Direct business model targeting B2B resellers with around 1.000 active customers per quarter.

Main purpose of the role was to find small and medium Italian industrial companies to invest in selected areas in France aiming at creating employment. Important advertising, direct marketing and C-level public relations in order to generate demand.