Paul Micallef

 Spearheading all sales & marketing operations in the Middle East, S. Asia and N. Africa, through 35 distributors spread across 20 countries  Oversee the UAE and India regional offices  Conducting market research, anticipating future market opportunities/ competitive threats, formulating and implementing marketing/ business plans  Devising budgets and sales targets for each assigned country  Developing integrated product sales and development plans

 Identified and developed new business opportunities by compiling tertiary information (market conditions, competitor activities and client requirements) and formulated marketing/ business development strategies including business plans, to acquire a competitive edge and market leadership  Established product goals, forecasts and pricing, developed integrated product sales & development plans  Planned and implemented promotional/ marketing ventures in coordination with in-house and outside agency

 Researched and analyzed present/ future market trends, formulated suitable strategies/ tactics  Devised, monitored and evaluated key metrics (revenue, contribution margin, forecast accuracy, etc.), reporting them to the upper management for evaluating market performance &effectiveness of designed programmers and developing appropriate business plans  Guided a team of sales executives in high-end hotel projects, including customer identification, sales planning, channel mix, pricing, promotions etc.

 Spearheaded various market research projects for the Emirates Group  Successfully developed and implemented a 5-year plan with the objective of tripling the workforce and increased acquisition of key projects.  Oversaw the internal and external project management team, delegated work and monitored their work to assure timely completion of the projects within the scheduled deadline.  Nurtured and maintained an efficient internal team with exceptional capabilities for undertaking major projects

Marketing Management