Pedro Castro

Swisscard was established in 1998 as a joint venture company of American Express and Credit Suisse offering all three leading credit card brands. As Relationship Manager Private Banking my main goal is to build up the private banking sales channel.

Soft brand for hotels supported by web technologies offering a combination of traditional marketing, distribution, PR and sales. The business case of Attitude Hotels was similar to other know soft brands such as Design Hotels or The Leading Hotels of the World As the co-Founder my tasks involved a pre-launch analysis, the legal set-up of the company, supplier selection, hotel acquisition and PR activities

EuroAirport is one of the few airports in the world operated and managed jointly by two countries. An agreement from 1946 grants three countries (Switzerland, Germany and France) access to the airport without any customs or other border restrictions. As the Marketing Development Manager, I have run a successful route development strategy in order to attract new airline routes/frequencies/bigger aircraft.

Loyalty Gate succeeded Qualiflyer Loyalty Ltd, a spin-off company of Swissair Group dedicated to manage the frequent flyer program of the alliance. Loyalty Gate became a full-fledged and leading loyalty marketing agency in 2002 As a Senior Account Manager my job consisted of acquiring and managing a client portfolio; sell air miles and increase passenger’s loyalty across a variety of sectors and industries

Portugal’s second largest airline awarded several times as the “Best Regional Airline in Europe” by Skytrax before it was taken over by TAP Portugal in 2007. I had a very multi-tasked position with a particular focus on the integration in Swissair’s Qualiflyer Alliance, acting as Portugalia’s representative at the Executive Vice-President Product Quality & Development Group (Qualiflyer Group)