Philipp Hausmaninger

Strategic guidance and lead of Red Bull‘s key markets across the Marketing mix. Enabling of innovation and creation of unique projects and campaigns to be implemented in other markets. Recruitment of key personnel. Reporting into global CMO and member of the board.

Lead of all Marketing related activities in Germany, Red Bull's 2nd biggest market, globally.

Lead of all Marketing related activities in France, Red Bull's 9th biggest market.

Coaching of regional Marketing teams in all aspects of the Red Bull Marketing Mix (strategic planning and operative execution) for Latin America. Focus markets: Brazil, Mexico, Chile, Argentina, Colombia, Peru

Activation & Marketing Projects. Central coordination of Red Bull's international Motorsports series, events and athletes (F1, Rally, MotoGP, MotoX, NASCAR, Touring cars,..etc).

Int. Mediaplanning, Business Planning Process, Int. research projects (quantitatively & qualitatively), Branding & POS development, Project team: Red Bull Cola launch 2008

Execution of Red Bull marketing mix at the university (=micro market).

Project: Expedition Velocity Max - speed skiing project, Himalaya (Nepal); overall responsible person (athlete, team set-up, trainings, medical treatment, track scouting, race-gear development, lobbying and partners)

Interface for whole infrastructure on site (logistics, set-up, TV-teams); responsible for two exhibitions and charity event

Research & development of launch plan for new telecommunications tool.

Internship - Int. Sports Sponsoring (athletes & events)

Internship - Int. Sports Sponsoring (athletes & events)