Phuong Thao Nguyen

Manage brand via carrying out Brand communication activities within designated budgets. Implement ATL activities: nationwide OOH system, Digital activities, Press & Media planning. Support Trade activities: concept orienting and execution supervising. Cooperate with Product marketing team in USP development, POP and packaging designing. Review quarterly Market research and supervise U&A research project Work with SAP as a business user.

Manage and grow Hada Labo – a cosmetic brand through brand-driven activation, renovation of current core portfolio. Brainstorm initial concept, set objectives for each activities – well cooperate and monitor agencies and supplier to manage risks. Research, analyze and build concept for new product development. Support line manager to synthesize and analyze data for marketing plan 2016

Support manager in organizing events, conferences and exhibitions to brand Security System Division’s products. Translate, proof-read and design internal documents and marketing materials.