Pinar Erbil MBA

Following more than 15 years in the corporate world, I have established my consultancy business offering tailor-made marketing services to clients of all sizes around the world. I specialise in Project Management, Branding and Brand Management, Event Management and Corporate Trainings. I work like an internal team member for my clients, yet offer a subjective external perspective.

As the head of the brand's PR, communications and social media team, lead the company's comms team at HQ as well as the global PR agency. Responsibilities included creating and executing the company,s new communication strategy during a time of restructuring, rolling out the 70th year anniversary plan for 2020, creating and executing a new strategy for the brand's social media channels and handling PR and event planning.

In charge of worldwide PR projects, Sustainability communication, and industry-specific communication on Dance Sport, Lighting and E-Shop for Swarovski's B2B business unit Swarovski Professional based in company headquarters.

Coordination of all Branding and Communication activities for the Emerging Markets (Russia & CIS countries, the Ukraine, Turkey, Africa and Latin America) countries at Swarovski's B2B business (Swarovski Professional division).

Dual role managing Communication and Marketing activities of Swarovski's B2B business in Turkey, reporting directly to South Europe Head of Communication (50%) and Head of Market Management (50%).

Teaching "Cult of Luxury in Emerging Markets" class for the Luxury Brand Management MBA students during Spring 2015 semester.

Promoted to marketing in line with the company’s fast growth in the Turkish market. Handled two different positions acting as deputy Marketing Manager reporting to Country Manager. In charge of all CRM activities of the company, as well as merchandising for 3 stores in Turkey.

Managed all press and client activities, as well as event planning.

Handled all press, event management and communication activities for Novartis Pharmaceuticals

Marketing and Management

Public Relations