Polina Kvachenko

Managed marketing campaigns and vendor partnerships for Xiaomi, Oclean, Nothing, CMF, and Elari. Led digital campaigns, brand launches, and advertising initiatives across retail platforms and offline channels. Developed retailer incentive programs generating RUB 20 million in profit growth and an internal sales incentive system that increased sales by RUB 15 million and sold 3,000 units of long-stored inventory.

Supported marketing campaigns, conducted market and influencer research, and coordinated with internal teams. Recruited 20+ creative contractors, improved website content and SEO for Yeelight, Botslab, and Oclean, and assisted with corporate events and exhibitions. Initiated a charity project resulting in a donation of over RUB 4 million to Krug, a creative group of people with disabilities.

Managed corporate communications, prepared reports and business materials, and coordinated media relations. Contributed to a corporate rebranding project and the production of printed and digital materials. Organized participation in NATEXPO 2023, including exhibition stand design and on-site coordination. Coordinated the “First Step” national student competition with VGTRK, managing registrations, press communications, and live broadcasts.

Supported the organization of pharmaceutical exhibitions and conferences, including Pharmtech 2019 and Pharmtech & Ingredients 2020. Coordinated participant registration, prepared documentation, and provided administrative and communication support. Assisted with the production of printed materials and accompanied company executives as a PR assistant during a business visit to Prague, Czech Republic.

Contributed to the rebranding project for Sunfun, a non-alcoholic beverage brand. Conducted competitor research and assisted in developing the brand concept, positioning, and visual identity proposals. Analyzed the beverage market and used the project insights to support my undergraduate research on brand promotion in the non-alcoholic beverage industry.