Polly Beale

Role includes leadership of multiple creative teams, co-direction of brand strategy and planning initiatives, direct relationships with clients, and leadership of cross-media working groups. Also responsible for closer integration of traditional and new media channels, and ongoing new business activity.

·Developing outstanding new media and film based concepts for a number of clients. Created the company’s brand and credentials. Liaising with technologists, artists, directors and producers to consider film and media opportunities. Advising on and managing projects from creative concept through campaign development.

Generated outstanding cross platform campaign ideas and award-winning creative solutions. Communicated a variety of brands to consumers across multiple platforms of The Times and Times Online including award winning press, event, sponsorship, website, mobile, video, podcast, email and RSS. Liaised with senior management in creating and building Times Media department. Liaised with Editorial, promoting creative media within Editorial departments and to the wider market.

Created and developed business strategy and planning policy for both A&B and business clients. Initiated and organised events and sponsorship opportunities. Promoted Arts & Business to the business world. Created and facilitated arts based training. Networked with business groups, chambers of commerce and leading UK companies to promote A&B. Spoke at key business events and forums.

Planned and re-structured department. Employed and trained local creatives. Partnered with clients to create and implement marketing strategies. Oversaw all creative teams and work produced. Represented department at board level and Grey at creative forums. Set and managed departmental budgets. Creative lead for key agency accounts and new business pitches. Oversaw crisis management of department during major financial meltdown in Russia. Sat on judging panels for creative awards.

Created national and international press and TV campaigns. Took briefs from initial strategy through to final execution in all offline and broadcast media. Worked as key team member of creative department. Managed Creative Teams

Worked on variety of press and TV campaigns Assisted in numerous new business pitches and presentations. Attended number of presentation training and client relationship skills workshops

Worked as Mac visualiser and quickly promoted to Art Director within small creative team. Created variety of events and guerilla marketing initiatives for key agency clients. Launched several brands via multi-media campaigns

Art and design