Priscila Wiegandt

-Responsible all global social media channels and KPIs -Monitor and manage the company's social media accounts -Work closely with the Creative, Content, PR, digital/e-Com and the Product teams to develop social media strategy -Develop social media content with celebrities, designers, influencer and digital content creators -Develop monthly reports on emerging social media trends -Alignment with all internal (BU) and external (agencies) stakeholders

-Influencers research, hiring, briefing and measurement (KPI’s) -Prospect and negotiation with stakeholders/local partners -Creation and maintance of editorial content for @intimissimibrasiloficial and @calzedoniabrazil Instagram accounts - Defining digital strategy according to commercial goals -Planning, organization and measurement of in store events across Brazil

- Developing marketing strategy and media plan & budget - Interface between commercial and product departments - Research and selection of influencers and partners for PR strategy - Briefing and measurement of online advertising - Implementation of marketing strategy for a start up brand - KPI’s implementation and long term measurement

- Developing digital strategy and digital marketing budget - Creating editorial plan for Instagram, Facebook and Newsletter - Planning of digital media in collaboration with media agency - Supervision of content creation team for brand's blog and social media - Reports creation and consumer behavior analysis - Implementing and maintaining coherent brand image on website, blog, e-mail marketing and social media - Cooperation between sales and marketing teams