Srirenganathan Rengaraj
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Srirenganathan Rengaraj
- Bis heute 11 Monate, seit Nov. 2025
Working Student Marketing & Performance
IONOS Group
Growth & Campaign Execution → Supported campaign planning and delivery across Meta, TikTok, CTV, Linear TV, and Google (DV360) for DE, ES, and FR markets within multi-million € budgets. → Ran structured A/B tests on the ES/FR World Cup Q2 2026 activation led to 28% CTR lift over baseline assets → Supported competitor analysis, audience segmentation, and AI-assisted storyboards for IONOS's US market entry, ~€60K saved vs. agency costs Product Development & AI Tooling → Built KAMPA, an AI-powered campai
- 2 Monate, Juli 2025 - Aug. 2025
Master Thesis Project
Nestlé
MBA Master Thesis with Nestlé Research & Development at the Food Technology Center.
- 5 Jahre und 2 Monate, Juli 2019 - Aug. 2024
General Manager
Constro Enterprises
• Led end-to-end go-to-market strategies and product positioning decisions for industrial machinery across five regions, driving ~$368K in recurring annual revenue through distributor and digital-led channels. • Managed 40+ affiliate partners and key accounts, providing technical consultation and service support, generating €15,000/year in recurring services revenue. • Conducted market research, ICP, and competitor analysis to refine segmentation and value propositions; developed sales decks and proposals a
- 11 Monate, Sep. 2018 - Juli 2019
Co-Founder
Constro Enterprises
• Led R&D and commercialization of fly-ash brick plant technology, securing $110K in launch orders and delivering 30% higher output for clients. • Developed marketing and pricing strategies for new products and built the supply chain network from ground up. • Built and managed a team of 8, introducing KPIs and incentive structures to boost productivity and satisfaction.
- 11 Monate, Juli 2017 - Mai 2018
Trainee Executive
Endurance Technologies Ltd.
In my role as a Trainee Executive at Endurance Technologies Ltd., I collaborated with global OEMs to develop innovative clutch and transmission systems, designed test rigs, and rigorous on-road simulations to ensure quality and performance.
- 1 Jahr und 1 Monat, März 2016 - März 2017
Design Engineer
CEG Motorsports
• Engineer in the drive-train and transmission team of CEG Motorsports. Hands on experience in design, analysis and fabrication of an all-terrain vehicle for SAE Baja India.
- 1 Monat, Dez. 2016 - Dez. 2016
Student Intern
L.G. BALAKRISHNAN & BROS LTD
- 1 Monat, Apr. 2016 - Apr. 2016
Student Intern
Gishnu Gears
Ausbildung von Srirenganathan Rengaraj
- 1 Jahr, Sep. 2024 - Aug. 2025
Master of Business Administration - MBA
Mannheim Business School
- 2013 - 2017
Bachelor's degree
College of Engineering, Guindy
A student who not only focuses on academic curriculum alone but also on extracurricular activities for an all rounded development.
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